All posts by H. Sami Karaca
Starbucks fans are steamed: The psychology behind why changes to a rewards program are stirring up anger, even though many will get grande benefits
This article is republished from The Conversation under a Creative Commons license. Read the original article here. Starbucks, the coffee chain giant, is modifying its rewards program, and the news is full of stories of outraged consumers. The main focus of their ire is that, starting Feb. 13, 2023, it will cost twice as many…