All posts by Brendon Knott
Hosting the World Cup: what Qatar can learn from South Africa about nation branding
This article is republished from The Conversation under a Creative Commons license. Read the original article here. The eyes of the world are focused on Qatar for the 2022 edition of the men’s Fifa World Cup – the globe’s largest single-sport event. Qatar was a somewhat surprising choice. It’s the smallest-ever host in terms of…