All posts by Jun Yao
Why getting less with shrinkflation is preferable to paying more
This article is republished from The Conversation under a Creative Commons license. Read the original article here. Have you noticed your favourite chocolate is a little smaller, there are fewer biscuits in the same-sized package or bags of chips contain more air? If you haven’t, you’re not alone. What marketers call a “contents reduction strategy”…
Why getting less with shrinkflation is preferable to paying more
This article is republished from The Conversation under a Creative Commons license. Read the original article here. Have you noticed your favourite chocolate is a little smaller, there are fewer biscuits in the same-sized package or bags of chips contain more air? If you haven’t, you’re not alone. What marketers call a “contents reduction strategy”…