All posts by Ramon Lobato
Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV services can’t afford to keep up
This article is republished from The Conversation under a Creative Commons license. Read the original article here. If you’ve bought a new smart TV in the past few years, you’ll likely have a remote with pre-programmed app shortcuts, such as the now ubiquitous “Netflix button”. These branded buttons offer one-click access to select apps. The…