All posts by Sharon Hughes
Raf Simons to close – a fashion marketing expert explains how the brand lost relevance
This article is republished from The Conversation under a Creative Commons license. Read the original article here. Surviving 27 years in the competitive and fast-changing world of fashion is an accomplishment many brands only dream of. Raf Simons weathered the 2007-08 financial crisis, Brexit and the COVID pandemic with his eponymous label, but in November…