All posts by Ken Pucker
Why Patagonia’s purpose-driven business model is unlikely to spread
This article is republished from The Conversation under a Creative Commons license. Read the original article here. Patagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear and apparel company. But based on my experience as a former executive who is now an adviser and lecturer focused…