All posts by Jul Parke
Barbie isn’t just a movie star now — she’s also a virtual social media influencer
This article is republished from The Conversation under a Creative Commons license. Read the original article here. The explosive public response to the upcoming Barbie movie starring Margot Robbie and Ryan Gosling demonstrates the sheer power of nostalgic marketing for contemporary consumers. The Barbie movie made headlines last summer over its hefty US$100 million budget….